GMX and WEB.DE partner with Advanzia Bank to launch WEB.Cent credit card in Germany
- Straightforward and convenient loyalty programme allows cardholders to earn 0.5% cashback on their everyday purchases
- Seamless integration with the existing WEB.Cent Cashback programme from GMX and WEB.DE, allowing users to maximise their earnings
- Advanzia Bank's real-time application process delivers the no-fee Mastercard Gold credit card to customers' fingertips fast
Luxembourg/Karlsruhe, 8 October 2024 – GMX and WEB.DE, Germany's leading email service providers, have partnered with Advanzia Bank to launch the WEB.Cent credit card in Germany. The no-fee Mastercard Gold allows GMX and WEB.DE users to automatically earn 0.5% cashback in WEB.Cent on their everyday spend. Even more WEB.Cent can be earned from over 1,000 online partner shops such as Expedia, Douglas, Lidl, or Saturn.
Customers can start earning WEB.Cent in a flash thanks to Advanzia Bank's fully digital and user-friendly enrolment process, which approves new applicants in a matter of minutes. GMX and WEB.DE FreeMail users will receive €20, while PremiumMail users will receive €30, credited as a welcome bonus to their WEB.Cent account after their first purchase with the WEB.Cent credit card.
"We are introducing the WEB.Cent credit card to give our users added value for free: cashback on every purchase, in the form of real money. This card, offered in partnership with Advanzia Bank, seamlessly integrates with our WEB.Cent Cashback programme. It is worth checking the current savings opportunities from over 1,000 shops on the WEB.Cent website before you shop," says Dr. Michael Hagenau, CEO of GMX and WEB.DE.
This partnership is a testament to Advanzia Bank's position as a best-in-class Cards-as-a-Service provider in Europe. Tilman Söffker, Head of Sales Business Partners, Advanzia Bank, comments: "We're delighted to announce the WEB.Cent credit card in Germany, powered by Advanzia Bank, helping GMX and WEB.DE users make their money go further. As a digital-only bank with a strong presence in Germany, Advanzia leads the way in offering cutting-edge solutions to deepen brand loyalty and meet our customers' evolving needs."
About Advanzia Bank
Founded in 2005 in Luxembourg, Advanzia Bank S.A. is a European digital bank specialising in credit cards and payment solutions. With 2.6 million credit card customers, Advanzia is a leading credit card issuer in Germany and has a strong presence in Luxembourg, France, Austria, Spain and Italy. As well as issuing consumer credit cards under its own brands, Advanzia is a leading provider of Cards-as-a-Service (CaaS) solutions for more than 280 companies, associations and financial institutions. Business partners use Advanzia's co-branded credit cards to strengthen customer loyalty and create a competitive advantage. Private banks implement turnkey Visa and Mastercard credit card programmes delivered by Advanzia, either as white label cards or under the flagship Capitol brand. In 2023, Advanzia achieved a total credit card turnover of EUR 6.3 billion for all its market segments. At the end of 2023, the bank employed 208 employees.
About GMX and WEB.DE
WEB.DE and GMX are the two leading email providers in Germany, with around 35 million active users. Together, they hold a market share of about 50 percent of German email accounts. WEB.DE and GMX offer powerful and innovative mail and cloud solutions for digital communication to both private and professional users. As netID account providers, they offer a secure and universal login for numerous online services. As founding members of the "Internet made in Germany" and "E-Mail made in Germany" initiatives, both brands stand for high product quality with German security and data protection standards. gmx.net | web.de

Sara Nobels
Head of Corporate Communications & Public Relations | ESG Coordinator