Advanzia expands its Austrian footprint with two new travel partnerships

Advanzia is spearheading Europe's growing demand for co-branded credit cards, with travel companies especially keen to leverage the bank's tailored Cards-as-a-Service (CaaS) offering. Earlier this year, joe24 and willweg, two travel companies based in Austria, launched bespoke loyalty programmes fuelled by Advanzia.

But what's driving this interest, and what are the benefits for partners and their travel-loving customers?

Credit cards: the ultimate travel accessory

With the post-Covid travel boom well underway, travel companies are eager to stand out in a competitive market and pursue opportunities for growth. Co-branded card programmes offer the ideal opportunity to boost their brand to the top of wallet and reward loyal customers with a suite of attractive benefits.

The security and convenience of credit cards have made them a must-have travel accessory. Instead of carrying stacks of cash in different currencies, customers can safely and freely use their cards across borders while enjoying better exchange rates than ever before. Their robust fraud protection as well as included insurance benefits also has travellers reaching for their cards when booking flights and accommodation.

By offering a credit card with their branding front and centre, travel companies can reinforce customer loyalty and amplify brand awareness with every use, wherever their cardholders are in the world. And by providing a tailored suite of travel-friendly incentives, they can guarantee their brand is always top of mind.

Attractive travel benefits, enduring customer loyalty

Advanzia's fully modular Cards-as-a-Service (CaaS) offering allows travel partners to design unique card programmes with alluring perks for their globetrotting customers.

For example, the Mastercard Gold programmes of joe24 and willweg, managed by Advanzia, offer a €50 travel voucher as a signing-up bonus. After a painless and fast application process, cardholders can enjoy free travel insurance and zero transaction fees for over 36 million acceptance points worldwide. And where cash is still king, cardholders are free to withdraw cash from over 1 million ATMs in Austria and worldwide with no additional transaction or foreign exchange fees.

Advanzia's leading position as an innovative digital bank allows it to meet cardholders' evolving travel needs, including global contactless payment, mobile payment, and a mobile app and wallet. Its straightforward digital application and onboarding process quickly delivers its partners' branded cards to their customers' fingertips.

Why Advanzia is a CaaS leader in Austria and Europe

With over 133,000 credit card customers in Austria and 2.2 million in Europe—and a trusted CaaS provider for over 180 European partners—Advanzia's established infrastructure and expertise enable companies to launch premium co-branded card programmes within weeks.

Its deep local knowledge uniquely positions Advanzia to design best-in-class card solutions tailored to companies' needs, client bases and operating models. The digital-only bank manages the entire service, assumes all fraud risk and ensures compliance with all local rules and regulations, freeing their partners to concentrate on their core business.

The bank's pan-European footprint enables its partners to scale across multiple locations and markets, offering one account manager for all of Europe and a multilingual team.

Following the successful launch of the Miles & More Gold Mastercard in France—the result of Advanzia's partnership with Europe's leading frequent flyer and awards programme—the card was introduced in Italy this year. While the bank's partnership with Spartoo, one of Europe's biggest online fashion retailers, saw the Spartoo Gold Mastercard rolled out to customers in Germany, France and Spain.

Get in touch

To find out how Advanzia can boost your customer loyalty and deploy a bespoke card offering with minimal red tape, please get in touch.