Linda Früh joined Advanzia in 2018 as the Head of Business Engineering and was appointed Chief Digital Officer in September 2019.
In the early years of her career, Linda Früh worked in product management for various software companies. During her tenure at Wirecard Technologies from 2007 to 2018, she was involved in developing the company’s online payment solutions. She subsequently headed the Alternative Payments division for several years, and was later in charge of Platform Development and Innovations PSP, where she played an instrumental role in the strategic expansion of Wirecard’s global payment processing platform and the associated product and service portfolio.
In her newly created role as Chief Digital Officer, Linda Früh will drive the digital transformation of Advanzia Bank, with a strong focus on omni-channel customer experience and interaction, and the development towards a digital banking platform.
Linda Früh holds a degree in Marketing and Business Administration from the Bavarian Academy for Advertising and Marketing.