Linda Früh joined Advanzia in 2018 as the Head of Business Engineering, was appointed Chief Digital Officer in 2019 and became Chief Product & Commercial Officer in 2023.
At the start of her career, Linda Früh worked in product management for various software companies. During her tenure at Wirecard Technologies from 2007 to 2018, she was involved in developing the company’s online payment solutions. She subsequently headed the Alternative Payments division and was later in charge of Platform Development and Innovations PSP, where she played an instrumental role in the strategic expansion of Wirecard’s global payment processing platform.
As Chief Product & Commercial Officer, Linda Früh drives the bank’s product roadmap, with a strong focus on omni-channel customer experience, developing Advanzia’s Cards-as-a-Service offering, and innovating the customer journey through digital solutions.
Linda Früh holds a degree in Marketing and Business Administration from the Bavarian Academy for Advertising and Marketing.