Members can now earn miles and enjoy benefits when they fly, travel and pay
- Miles & More partners with Advanzia Bank to offer Miles & More Mastercard Gold for Italian customers
- Credit card offers exclusive benefits such as extra award miles, travel and online shopping insurance, no ATM fee and no foreign exchange fee
- Miles & More credit card increases the loyalty programme's daily relevance by offering top-of-wallet awareness
Luxembourg/Frankfurt/Rome, May 4th, 2023 – Miles & More, Europe's leading loyalty programme for people on the move, is expanding its offering to programme members in Italy. In cooperation with Advanzia Bank, Miles & More is introducing a Miles & More Mastercard Gold, adding another option for its members to earn award miles beyond flying with partner airlines that include top European carriers such as Lufthansa, SWISS and Austrian Airlines. Cardholders can redeem miles to book tickets, receive flight upgrades and access numerous benefits offered by over 200 partners worldwide.
“The Miles & More Mastercard Gold issued by Advanzia Bank is not just a credit card, but it increases the added value of our loyalty programme with Miles & More and Lufthansa in Italy, which is one of our most relevant markets," explains Armin Czapla, Senior Director Partner Sales & Ambient at Miles & More GmbH. “The card gives our customers a more valuable brand experience thanks to great benefits, such as a welcome bonus, complementary travel insurance and the possibility to earn award miles. Furthermore, our Italian cardholders benefit from additional exclusive advantages such as no ATM fee and no foreign exchange fee."
Miles & More members can now enjoy benefits when they fly, travel and pay: Cardholders will earn one award mile for every two euros spent on the card.
“Italy is a strategic market for Lufthansa Group: We have been flying from/to Italy for more than 65 years, thus fostering both commercial and touristic exchanges. Thanks to the introduction of the new Miles & More credit card, we give our most loyal customers an additional interesting benefit to collect miles at any purchase," says Gabriella Galantis, Senior Director Sales Southern Europe at Lufthansa Group.
With this partnership, Advanzia Bank continues to expand its pan-European footprint in offering best-in-class Cards-as-a-Service solutions throughout Europe. Tilman Söffker, Head of Sales for Business Partners at Advanzia Bank, comments: “We are very happy to extend our European partnership with Miles & More and Lufthansa. This Advanzia Bank co-branded card brings top-of-wallet awareness for Miles & More and is a great in-store and digital payment solution that offers cardholders mobile payment, a mobile app, secure transactions and flexible financing options, on top of a wide range of loyalty and card benefits."
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About Advanzia Bank
Founded in 2005 in Luxembourg, Advanzia Bank S.A. is a European digital bank specialising in credit cards and payment solutions. With more than 2.2 million credit card customers, Advanzia is a leading credit card issuer in Germany and has a strong presence in Luxembourg, France, Austria, Spain and Italy. As well as issuing consumer credit cards under its own brands, Advanzia is a leading provider of Cards-as-a-Service solutions for more than 270 companies, associations and financial institutions. Business partners use Advanzia’s co-branded credit cards to strengthen customer loyalty and create a competitive advantage. Private banks implement turnkey Visa and Mastercard credit card programmes delivered by Advanzia, either as white label cards or under the flagship brand Capitol. In 2022, Advanzia achieved a total credit card turnover of EUR 5.3 billion for all its market segments. At the end of 2022, the bank employed 196 employees.
www.advanzia.com.
About Miles & More
Miles & More is Europe's leading loyalty programme for people on the move. 30 years of experience and cooperation with around 200 partner companies worldwide make Miles & More GmbH, operator of the programme based in Frankfurt am Main, an expert in successful customer targeting and retention. Particularly in the core markets of Germany, Austria and Switzerland, the programme's partners benefit from access to a demanding target group. The company was launched in Germany in 1993 with seven programme partners and has been an independent company since September 2014 as a wholly owned subsidiary of Deutsche Lufthansa AG. The managing directors are Gerad Schlögl and Johann-Philipp Bruns. The company has developed into a strong brand in a variety of areas – whether in rewards business and programme operations, status management, or offers and services in sales & retail and finance.
The linchpin: earning and redeeming award miles. Since the programme was launched, members have earned a total of more than 1.6 trillion award miles in a wide variety of areas of life – from flying to finance to shopping. With the flight award as the emotional centerpiece and unique selling point of the programme, the Worldshop and more than 150 non-aviation partners, Miles & More is strongly positioned along the entire travel chain. Miles & More GmbH also operates eight Worldshop stores with more than 800 square meters of retail space at Frankfurt, Munich, Berlin-Brandenburg, Hamburg and Düsseldorf airports. The online store worldshop.eu entices customers with more than 4,000 attractive rewards in the categories of luggage, electronics, living, accessories, sports & wellness, children, wine and Lufthansa & Aviation. With selected products from more than 400 premium brands, there is something for everyone. The Miles & More credit card also enables members to earn award miles easily in their everyday lives.
Find out more at www.miles-and-more.com and www.miles-and-more.com/presse