Luxembourg/Frankfurt, August 19th, 2019 – Today, Advanzia Bank and Mastercard have announced the start of a corporate social responsibility (CSR) campaign in support of the World Food Programme (WFP). By paying contactless with an Advanzia Mastercard card, donations of school meals will be made to the World Food Programme, with the intention of donating one million meals by the end of the campaign.
Advanzia's 1.4 million cardholders will have the chance to make a positive change to the world every time they use their cards. These transactions can be made with the Gebührenfrei Mastercard GOLD in Germany and Luxembourg, the Carte ZERO Gold Mastercard in France, the free Mastercard Gold in Austria, the Tarjeta YOU Mastercard Gold in Spain, as well as all co-branded and white label cards issued by Advanzia Bank for business partners and financial institutions across the world.
“Since 2012, Mastercard and the WFP have collaborated to build a world without hunger and reverse the cycle of poverty in 22 countries", says Peter Bakenecker, Divisional President Mastercard Germany & Switzerland. “Making giving part of everyday life, Mastercard leverages the cumulative volume of transactions in our network and engages key partners such as Advanzia Bank. Together with our cardholders, we support a worthy cause and help fight world hunger."
Johannes Neander, Advanzia's Chief Commercial Officer, comments: “Advanzia is delighted to launch a cause-related marketing campaign together with Mastercard in support of WFP that enables our cardholders to make a difference with something as simple as making contactless payments."
About the World Food Programme
The World Food Programme is the world's largest humanitarian agency fighting hunger worldwide. Currently active in more than 80 countries and helping nearly 90 million people across the globe, the World Food Programme aims to create a world without hunger by 2030. Through the School Meals Programme, WFP feeds children in developing countries to help them stay in school and build a foundation for a better future. WFP does not endorse any product or service. https://www1.wfp.org/. To support the World Food Programme, download the ShareTheMeal app to help feed a hungry child. https://sharethemeal.org.
Mastercard (NYSE: MA), www.mastercard.com, is a technology company in the global payments industry. The fastest processing payment network in the world connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. Mastercard products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. You can follow us on Twitter: @MastercardEU and @MastercardNews, read our blog BeyondTheTransaction, or subscribe to receive the latest news from our News Room.
About Advanzia Bank
Founded in 2005 in Luxembourg, Advanzia Bank S.A. is a European online bank specialising in credit cards and payment solutions. With 1.4 million credit card customers, the bank achieved a turnover of EUR 2.9 billion in 2018. Advanzia is a leading online credit card issuer in Germany and has a strong presence in Luxembourg, Austria, France and Spain. As well as issuing credit cards under its own brands, the bank also partners with over 220 companies, associations and financial institutions who use Advanzia co-branded credit cards to create competitive advantage. www.advanzia.com. More information about the joint campaign can be found here: www.advanzia.com/world-food-programme.