Cash Converters launching free Mastercard Gold for its customers


Villepinte, 6 June 2018

The world's leader in buying/selling used goods is launching the Cash Converters Mastercard Gold with its partner Advanzia Bank, a specialist in issuing credit cards.

Customers of Cash Converters France are currently being offered a new service with exceptional added-value: a free Mastercard Gold in the brand's colours with an optional credit function. A service which forms part of the loyalty and digitisation strategy of Cash Converters.

The main benefits of the Cash Converters Mastercard Gold card:

  • No subscription fee
  • Up to 6 weeks of free credit
  • Free travel insurance
  • Fast registration online 

This new partnership will enable the franchise to benefit from the experience that Advanzia Bank has gathered since 2008 with its 140 or so partners in France, Germany and Luxembourg in the sectors of e-commerce, energy and financial services.

"We are excited about offering our customers the Cash Converters Mastercard Gold card. We are bringing them a free service which would otherwise cost more than 120 euros at their regular bank", explains Bruno Bée, Managing Director of Cash Converters Europe. 

"We are very enthusiastic about launching this partnership in France. Our cards are indeed a step forward for retailers in that they greatly facilitate payment options for customers", stated Roland Ludwig, CEO of Advanzia Bank. 

About Cash Converters
Founded in western Australia in 1984, the Cash Converters brand was established 10 years later in France with a strong concept: enabling as many people as possible to sell their unused goods at the best rate and to acquire them again at a lower price. Against a background of ever-shorter product life cycles, it has become essential to meet the changing expectations of consumers and of the market.
Cash Converters is exceptionally demanding of the service that it offers its customers and seeks to provide a unique experience from the moment customers enter any of its 130 store locations. Welcome, listen and advise are the notions that dictate the pace of day-to-day operations for our sales teams.

About Advanzia Bank
Founded in 2005 in Luxembourg, Advanzia Bank S.A. is a European online direct bank specialising in credit cards and payment solutions. With 1.2 million credit card customers, the bank achieved a turnover of EUR 2.3 billion in 2017. Advanzia is a leading online credit card issuer in Germany and has a strong presence in Luxembourg, Austria and France. As well as issuing cards through its own platforms, the bank also partners with over 140 companies, associations and financial institutions who use Advanzia co-branded credit cards to create competitive advantage.

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