European bank expedites omni-channel digital innovation with launch of three new mobile apps
Luxembourg/Amsterdam, November 24th, 2020 – European digital bank Advanzia today announces its partnership with digital banking technology provider Backbase, a collaboration that will allow Advanzia to drive digital transformation and optimise customer experience. The long-term partnership includes the implementation of Backbase-as-a-Service (Baas) – a cloud solution that enables banks to develop and release new digital services. By using a holistic platform approach, Advanzia benefits from increased speed of innovation and the ability to build new solutions once and deploy repeatedly.
The collaboration with Backbase and the new app launches form a key part of Advanzia's omni-channel growth strategy, marking a significant milestone towards its goal of implementing a customer-centric, digital UX platform – covering the complete lifecycle of a cardholder with frictionless integration of all touchpoints. Advanzia's strategy also includes the harmonisation of all underlying business processes, enhanced data management and service partner integration. This provides the foundation to design and create mobile and web-based solutions through unified APIs.
Roland Ludwig, CEO of Advanzia comments: “By introducing these digital, omni-channel solutions, Advanzia is transforming the entire enterprise platform into a state-of-the-art, holistic digital banking platform. The partnership with Backbase allows us to offer our customers a seamless experience across all touchpoints, spanning every product and every market we operate in. This will not only completely transform the customer experience, but will also provide us with the necessary technology and capabilities to respond quickly to future growth opportunities."
So far, three brand new mobile apps have gone live for Advanzia's credit card customers in France (carte ZERO), Austria (free Mastercard Gold) and Spain (Tarjeta YOU), offering real-time transaction and available balance overview, monthly billing statements, strong customer authentication (SCA/PSD2 compliant), in-app validation of online transactions and biometric login using face ID and fingerprint. A range of additional functionalities and self-service features aimed at facilitating better customer communications and improving how cardholders manage their credit card activities will be launched on a regular basis.
Jouk Pleiter, CEO of Backbase adds: “We're thrilled to be helping Advanzia on their digital journey, and to be helping them create a future roadmap so they can scale quickly and elevate the experience of their growing customer base. Our platform has given Advanzia the ability to build a single concept for a brand new app and then deploy it consistently across multiple markets, all while adapting to each specific set of local requirements. Our cloud based platform empowers banks to shift their focus to business value, so they can focus on responding to market needs and matching the expectations of digital-savvy consumers by delivering new services faster than ever."
About Advanzia Bank
Founded in 2005 in Luxembourg, Advanzia Bank S.A. is a European digital bank specialising in credit cards and payment solutions. With 1.7 million credit card customers, the bank achieved a turnover of EUR 2.9 billion in 2019. Advanzia is a leading online credit card issuer in Germany and has a strong presence in Luxembourg, Austria, France and Spain. As well as issuing credit cards under its own brands, the bank also partners with over 240 companies, associations and financial institutions who use Advanzia co-branded credit cards to create competitive advantage. www.advanzia.com.
About Backbase
Backbase is on a mission to transform the broken banking system, so financial institutions don't just interact—they engage—with the people they serve.
That's made possible with the Backbase Engagement Banking Platform—powering all lines of business on a single platform, including Retail, SME & Corporate and Wealth Management. From digital sales to everyday banking, the platform's entire design focuses on a seamless and captivating experience for both customers and employees.
Industry analysts Forrester, Ovum and Celent continuously recognize Backbase's front-runner position, and over 120 large financials around the world are powered by the Backbase Engagement Banking Platform—including AIB, Barclays, Banamex, Bank United, Bank of the Philippines, BNP Paribas, Bremer Bank, Islands, Citibank, Citizens Bank, CheBanca!, Discovery Bank, Greater Bank, HDFC, IDFC First, KeyBank, Lloyds Banking Group, Navy Federal Credit Union, PostFinance, RBC, Société Générale, TPBank, Vantage Bank Texas, and Westpac. www.backbase.com.